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Knowledge, learning and continuous improvement are achieved best when we share. I am on a life mission to demystify how executives can create data Strategies & cultures for scaling AI, Digital Twins, & Emerging Tech.

Welcome to Fatema El-Wakeel’s World of Data, AI, and Digital Transformation

Empowering Organisations & Professionals with Data-Driven Strategies

I’m Fatema El-Wakeel, a Data Strategy Evangelist with over 15 years of experience in data, AI, and digital transformation across CPG, automotive, hospitality, and consulting. I specialise in building data strategies, scaling AI solutions, and transforming organisations by integrating data into decision-making at all levels.

Throughout my career, I’ve worked with Unilever, Jaguar Land Rover, Hilton, HP and other industry leaders, shaping the future of data, analytics, and digital innovation. My work has been recognised globally, including being named among the 30 Outstanding Global Women in Data.

What I Do Through University of Cambridge:

  • Data Strategy & AI Implementation – Helping businesses design and execute effective data-driven strategies.
  • Emerging Technologies – Guiding organisations in leveraging AI, cloud, and emerging technologies.
  • Executive & Career Coaching – Supporting professionals in advancing their careers in data, tech, and leadership.
  • Thought Leadership & Research – Speaking, writing, and researching at the University of Cambridge on data strategy, complexity theory, and AI.

Recognitions & Achievements

  • 30 Outstanding Global Women in Data
  • Consumer Love Award for impactful contributions to data strategy
  • Purpose, Service & Sustainability Award for aligning data initiatives with business and ESG goals
  • Featured by the University of Cambridge for driving digital transformation

How We Can Work Together

💡 1-on-1 Coaching: Elevate your career, get strategic insights, and accelerate your growth in data & AI.
📊 Corporate Consulting: Need a robust data strategy? I help organisations build, scale, and optimise AI and analytics.
🎤 Speaking Engagements: I share insights on data, AI, and digital transformation at global conferences.

📩 Let’s connect! Whether you’re looking to transform your business with data or take your career to the next level, I’d love to help.

Book a coaching session through: fe278@cam.ac.uk

 Looking forward to our discussions!

Fatema El-Wakeel, PhD Researcher, MBA